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MORA DE RUBIELOS Y SARRIÓN4, 5 y 6 de diciembre

Living Labs Teruel

The Provincial Council of Teruel, the Association of Truffle Growers of Teruel (ATRUTER) and the European Mycological Institute (EMI) are organizing within the framework of the Mycotour project project, this meeting in the format of a living laboratory or “Living Lab”, with the aim of promoting a space for the exchange of knowledge and co-creation of ideas and projects for the improvement and internationalization of truffle tourism opportunities in the production areas. To this end, we will have the participation of experts in truffle and truffle farming, gastronomy, tourism, communication and science from France, Italy, Sweden, USA, Switzerland and Spain.

During the event we will present some of the results of the Mycotour project, such as the Teruel Truffle Experiential Park and the Teruel Truffle Brotherhood. We will be able to meet local truffle farmers, visit the truffle landscapes of the area, enjoy the experience of live truffle hunting, taste the black truffle (Tuber melanosporum) and other local products in several restaurants in the area, visit the Tuber Universum Truffle Museum, the Fitruf Truffle Fair and, especially on this occasion, exchange experiences with all the international guests of the event.

This truffle-growing area, located in the region of Gúdar-Javalambre (Teruel, Spain), is currently home to the world’s largest black truffle (Tuber melanosporum) production center. Despite the beauty of its villages and landscapes, it is one of the most depopulated places in Europe, but where the black truffle has managed to revive the local economy and local communities are open to cooperation, innovation and improvements that contribute to the development and diversification of business models around the truffle and truffle tourism.

TRUFFORUM TERUEL ACTIVITY PROGRAM

December 4, 5 and 6, 2024

Technical coordination:

  • Fernando Guillén Pérez. Provincial Council of Teruel (DPT),
  • Isabel Doñate Baselga. Association of Truffle Growers of Teruel (ATRUTER),
  • Joaquin Latorre Minguell. European Mycological Institute (EMI),
  • Fernando Martínez-Peña. Center for Agrifood Research and Technology of Aragon (CITA).

Living Lab on the improvement and internationalization of truffle tourism

Wednesday, December 4, 2024 | Mora de Rubielos (Teruel, Spain)

12:30 h

Guided visit to the Mora de Rubielos Castle (only for guests).

SESSION 1. Location: Assembly Hall of the Comarca Gúdar-Javalambre in Mora de Rubielos (Teruel, Spain).
English-French-Spanish translation service. Open to guests and the public until full capacity is reached.

15:30 h

Welcome coffee at the headquarters of Comarca Gúdar-Javalambre

16:00 h

Inauguration. Manuel Blasco. Councilor of Environment and Tourism. Government of Aragón

16:30 h

Presentation of the Truffle Experiential Park of Teruel

  • Daniel Brito García-Mascaraque Association of Truffle Growers of Teruel (ATRUTER).
  • Fernando Martínez-Peña. Center for Agrifood Research and Technology of Aragon (CITA).

16:45 h

Table 1. Building the trufitourism story: the pride of a unique sector. Coord. Dr. Fernando Martínez-Peña. Center for Agrifood Research and Technology of Aragon (CITA).

  • Jean-Charles Savignac. Former president of the French Truffle Growers Federation (FFT) and of the European Truffle and Truffle Growers Group (GETT). France.
  • Gianfranco Berni. President of the Italian Federation of Truffle Growers (FITA). Italy.
  • Julio Perales. Former president of ATRUTER and the Spanish Federation of Truffle Growers (FETT). Mora de Rubielos.
  • Daniel Bertolín. Former president of ATRUTER and co-founder of GETT. Sarrión.
  • Francisco Edo Navarrete. Agricultural Engineer.

18:00 h

Table 2. Challenges of truffle gastronomy: training in quality and innovation. Coord. Nahuel Pazos. Basque Culinary Center-Innovation (BCC)

    • María José Meda. Chef. Michelin star restaurant. El Batán. Tramacastilla.
    • Benigno Garrido. Director of the Cocinando con Trufa contest. Soria. Junta de Castilla y León and Yolanda Santos. Councilor of Environment and Tourism of the City Council of Soria.
    • Juan Carlos Escuder. CEO Las Truficas del Río Pilas. Mora de Rubielos .
    • Ignasi Puig. Trufforum Vic .

    19:00 h

    Table 3. Role of truffle fairs, markets and territories in truffle tourism attractiveness.
    Coord.
    Dr. Joaquin Latorre Minguell. European Mycological Institute (EMI).

    • Michel Tournayre. Former president of the FFT and the GETT. Truffle Festival of Uzés. France.
    • Inger Harlevi. Vice-president of The Hansa. Gotland Truffle Fair. Sweden.
    • Estefanía Doñate Adan. FITRUF. Sarrión.
    • Mariluz Almeria. Soria Truffle Fair.

    20:30 h

    Transfer by bus and truffle dinner at Masía Latorre restaurant. Limited seating for guests. For more information: raquel@conexionimaginativa.com, telephone 978 61 20 52).

    Guided visit to the Truffle Experiential Park of Teruel. (For guests only). English-French-Spanish translation service. Bus of the organization.

    Thursday, December 5, 2024 | Sarrión, Teruel (Spain)

    8:30 h

    Guided visit to a truffle commercialization company. Juan Carlos Escuder. CEO of Las Truficas del Río Pilas.

    9:00 h

    Guided visit to the landscapes of the Black Truffle of Teruel. Isabel Doñate Baselga. Association of Truffle Growers of Teruel (ATRUTER).

    11:00 h

    Coffee break

    11:30 h

    Guided visit to a nursery specialized in truffle plants. Juan María Estrada, Technical Engineer of Inotruf and Simona Doñate CEO Inotruf

    12:15 h

    Visit and explanation of the Truffle Interpretation Center in Sarrión. Coord. Diana Galindo Bazataqui. Tuber Universum.

    13:00 h

    Presentation to the media of the Brotherhood of the Black Truffle of Teruel. Appointment of honorary members

    13:45 h

    Appetizer-tasting of Black Truffle of Teruel and other specialties in Tuber Universum

    15:00 h

    Transfer by Bus to Mora de Rubielos

    SESSION 2. Location: Assembly Hall of the Comarca Gúdar-Javalambre in Mora de Rubielos (Teruel, Spain).
    English-French-Spanish translation service. Open to guests and the public until full capacity is reached.

    16:00 h

    Table 4: Role of truffle growers in the creation of truffle tourism. Coord. Dr. Daniel Oliach Lesán. Center for Forestry Science and Technology of Catalonia (CTFC).

    • Sophie Bediou. Secretary of the French Federation of Truffle Growers. France.
    • Daniel Brito García-Mascaraque. President of the Association of Truffle Growers of Teruel (ATRUTER).
    • Carme Vivó. President of the Association of Truffle Producers of Catalonia (PROTOCAT).
    • José Manuel Pérez. President of the Association of Truffle Collectors and Growers of Soria (ATRUSORIA).

    17:00 h

    Table 5. Communication and marketing of the truffle tourism experience and internationalization. Coord. Chema Paraled. Dos Esferas Communication.

    • Gary Knell. The Boston Consulting Group; Former Chairman, National Geographic Partners. New York, USA.
    • Kiri Tannenbaum. Director of Public Programming And Events, James Beard Foundation, New York, USA.
    • Germán Muñoz. Terroir 34. Geneva (Switzerland).
    • Fabian Gonzalez. Director of the luxury area, Braintrust CS. Madrid.

    18:00 h

    Pause

    18:15 h

    Living Lab Debate. Coord. Cinta Lomba. Basque Culinary Center-Innovation. San Sebastián, Marta Rovira Centro de Ciencia y Tecnología Forestal de Cataluña (CTFC), María Martín Santafé and Fernando Martínez Peña Centro de Investigación y Tecnología Agroalimentaria de Aragón (CITA).

    19:30 h

    Departure by bus for sightseeing tour to the city of Teruel

    21:00 h

    Truffle dinner at Método restaurant. Limited seating for guests.
    For more information: raquel@conexionimaginativa.com, telephone 978 61 20 52.

    SARRIÓN TERUEL

    Friday, December 6, 2024 | Sarrión, Teruel (Spain)

    10:00 h

    Visit International Truffle Fair. FITRUF

    12:00 h

    End of program

    Living Lab Results

    All round tables and debates will be recorded in 3 languages and will be available on EMI’s youtube channel. The Living Lab conclusions report will also be made public.
    Finally, a research team from the EMI and the University of Valladolid will be in charge of the qualitative analysis and publication of the expert information obtained in the Living Lab for the benefit of the sector.

    • Pablo de Frutos Madrazo. Department of Applied Economics, University of Valladolid.

    • Joaquin Latorre Minguell. European Mycological Institute (EMI).

    • Pedro Antonio Martín Cervantes. Department of Financial Economics and Accounting, University of Valladolid.

    • Víctor Hernández Andrés. Department of Applied Economics, University of Valladolid.

    • Fernando Martinez-Peña. Center for Agrifood Research and Technology of Aragon (CITA).

    Expert participants: forest managers and owners of Mycological Parks, mycological associations, mycological companies, rural development agents, mycological restaurants and international scientists.

    1. Fernando Guillén Pérez. Head of Agricultural Services. Provincial Council of Teruel (Spain)
    2. Daniel Brito García-Mascaraque. President of the Association of Truffle Growers of Teruel ATRUTER, Sarrión, province of Teruel (Spain).
    3. Fernando Martínez-Peña. Researcher specialized in forest mycology. Center for Agrifood Research and Technology of Aragón (CITA).
    4. Jean Carles Savignac. Former president of the French Truffle Growers Federation (FFT) and of the European Truffle and Truffle Growers Group (GETT). France.
    5. Gianfranco Berni. President of the Italian Federation of Truffle Growers (FITA). Italy.
    6. Julio Perales. Former president of ATRUTER and the Spanish Federation of Truffle Growers (FETT). Mora de Rubielos.
    7. Daniel Bertolín. Former president of ATRUTER and co-founder of GETT. Sarrión.
    8. Francisco Edo Navarrete. Agricultural Engineer. Valencia.
    9. Nahuel Pazos. Research cook. Basque Culinary Center-Innovation (BCC). San Sebastian.
    10. María José Meda. Chef. Michelin star restaurant. El Batán. Tramacastilla, Teruel.
    11. Benigno Garrido. Director of the Cocinando con Trufa contest. Soria. Junta de Castilla y León.
    12. Ignasi Puig. Representative of Trufforum Vic. Llotja de Contractació i Mercat en origen de Vic, Cambra de Comerç de Barcelona.
    13. Yolanda Santos. Councilor of Environment and Tourism of the City Council of Soria.
    14. Neftalí Velilla. R&D Manager of the company Las Truficas del Río Pilas. Mora de Rubielos, Teruel.
    15. Germán Muñoz. Export & Wine Consultant Terroir 34. Geneva (Switzerland).
    16. Joaquin Latorre Minguell. Researcher specialized in mycotourism. Secretary General of the European Mycological Institute (EMI).
    17. Michel Tournayre. Former president of the FFT and the GETT. Truffle Festival of Uzés. France.
    18. Inger Harlevi. Vice-president of The Hansa. Gotland Truffle Fair. Sweden.
    19. Estefanía Doñate Adan. Mayor of Sarrión and responsible for the International Truffle Fair (FITRUF). Sarrión, Teruel.
    20. Mariluz Almeria. Director of the Soria Truffle Fair in Abejar, Soria.
    21. Daniel Oliach Lesán. Researcher specialized in Trufficulture. Center of Forest Science and Technology of Catalonia (CTFC). Solsona, Lérida.
    22. Juan Carlos Escuder. CEO of Las Truficas del Río Pilas. Mora de Rubielos, Teruel.
    23. Isabel Doñate Baselga. Association of Truffle Growers of Teruel (ATRUTER)
    24. Juan María Estrada. Technical Engineer of Inotruf, the largest nursery specialized in the production of quality truffle plants in Spain. Sarrión, Teruel.
    25. Simona Doñate. CEO of Inotruf, the largest nursery specialized in the production of quality truffle plants in Spain. Sarrión, Teruel.
    26. Diana Galindo Bazataqui. Truffle Interpretation Center (Tuber Universum). Sarrión, Teruel.
    27. Sophie Bediou. Secretary of the French Federation of Truffle Growers. France.
    28. Carme Vivó. President of the Association of Truffle Producers of Catalonia (PROTOCAT).
    29. José Manuel Pérez. President of the Association of Truffle Collectors and Growers of Soria (ATRUSORIA).
    30. Chema Paraled. Agri-food journalist. Dos Esferas Communication. Zaragoza.
    31. Gary Knell. The Boston Consulting Group; Former Chairman, National Geographic Partners. New York, USA.
    32. Kiri Tannenbaum. Director of Public Programming And Events, James Beard Foundation, New York, USA.
    33. Fabian Gonzalez. Director of the luxury area, Braintrust CS. Madrid.
    34. Cinta Lomba. Sustainability. Basque Culinary Center-Innovation. San Sebastian.
    35. Marta Rovira. Project Management / Bioeconomy and governance programme. Center of Forest Science and Technology of Catalonia (CTFC). Solsona, Lérida.
    36. María Martín Santafé. Researcher specialized in truffle growing. Center for Agrifood Research and Technology of Aragon (CITA).
    37. Víctor Hernández Andrés. Department of Applied Economics, University of Valladolid.
    38. Pedro Antonio Martín Cervantes. Department of Applied Economics, University of Valladolid.
    39. Pablo de Frutos Madrazo. Department of Applied Economics, University of Valladolid.

    Organizers:

    Collaborators:

    Sponsors:

    Funded by: